2020 founded Wavering
email · hey.com
HEY
something is at the door
6 years 66 days and counting
37signals, 2020. Young. Opinionated. Still up, on purpose, for a small room.
Why it lasted
- A point of view: the Screener, the Feed, the Imbox. Email as a product again.
- Basecamp's audience will pay for a principle.
Times it almost ended
- Apple's App Store fight was the launch. That was rocket fuel and a ceiling.
- Gmail is still Gmail. HEY is still a club.
What would finish it
- The club not growing, plus Gmail copying the two ideas that matter. Slow.
Questions
Is HEY still up?
Yes, with a Wavering verdict: something is at the door. Founded 2020.
How long has HEY been around?
HEY has been up since 2020-06-15.
Why did HEY survive?
A point of view: the Screener, the Feed, the Imbox. Email as a product again.
Could HEY still die?
The club not growing, plus Gmail copying the two ideas that matter. Slow.